If you want to create a powerful artist website that reflects your creative vision, continue reading on. This article will walk through all the steps to create a website that also helps people to find what it is that makes your art unique.

1. Purchase A Domain Name

It is important to purchase a domain name. It is the URL (Uniform Resource Locator)that people type into their browsers when they want to open your site.

Generally, .com,.net, and .org are generic top-level domains that anyone can purchase. In addition to this, there are also many others available if you want something more individual.

You can easily find a good domain name if you share ideas with your same genre artists. Also, you can take the help of online tools like Domain or Namebrain to generate ideas and check whether they are available or not.

What Makes A Good Domain Name?

  • Length

Usra is also fond of shorter and easier-to-remember names. Try to avoid more than 2-3 words.

  • Simplicity

Domain names should be simple that can easily be remembered. You have to make sure to choose a name that can easily be typed accurately by people. Otherwise, people will be frustrated with difficulty in remembering and spelling complicated words.

  • Keywords

If you use relevant words, it will be easier for people to find you. you can add keywords like “artist” or “art” for your art website to become more relevant and to find the same genre audience. In addition to this, you can include your location as well. So it can help you to find local customers and users.

  • Brand Name

Branding should be linked to your domain name and vice versa. When you put your all strength into developing a brand it takes your valuable time and energy. A unique brand name in your domain name can help you stand out from the crowd, increase recognition and increase website traffic. Just make sure you don’t pick any existing trademarks or brand names when making your domain name.

  • Website Name

You should go for a domain name that is the same as your brand name. You don’t want to let people get panicked if they type your domain name and go to another website.

  • Website Hosting

Now, you have a domain name, you will want to buy a hosting package for your website. Your website will live on the internet and be reachable to anyone who wants to find it.

2. Choose Your Platform

A platform is that base that allows you to build and host your website. Though there are many websites available, you should opt for a platform based on what you plan to do with your website, as well as how much money and time you have left for this project.

Example: If you want to use your website for promoting art exhibitions, then pick a platform with a built-in tool like easy integration with social media marketing tools like Instagram and Facebook. If your motive is to use the site to sell prints online, then a platform that offers an e-commerce store might be best.

If you wish to use the site for a content management system, opt for how easy it will be for non-technical people (like yourself)to manage their content.

3. Choose The Right Template

Next, you’ll have to select a template for your website. This will be the foundation for your site design and can make or break its success. You want to choose a template that is:

  • Easy to personalize with premade layouts, so won’t have to start creating pages from scratch.
  • Easy to update so that when you attach new work or change prices/dates, it is easy enough for even non-tech savvy people like me (I am thinking only about myself now).
  • Responsive, which means it looks promising on computers as well as mobile devices like smartphones and tablets.
  • Visually appealing, so people want to engage with your website again. Your audience doesn’t want to visit another boring stock photo gallery.

4. Design Your Home Page carefully

Your home page is the first thing visitors notice when checking your site. On this page, people actually will decide whether or not they want to go further on your site(or whether or not they will stay at all). Let’s make sure to add these attributes

  • Stick to a strong headline that gives the audience an idea about what they can expect from your site:” portrait artist” or “Children’s Book Illustrator.”Instead of focusing on multiple types of artwork listed in the headline, focus on one type of the main type of artwork. This makes it easier for users to search for what they are looking for on your site. It saves their time and energy.
  • You should add a call-to-action button somewhere near the top of each page so users understand particularly where else within your website carries useful information about pricing etcetera.

5. Upload Your Logo and choose a color scheme

  • Create a logo in an SVG or PNG format. Apart from this, you can pick online tools like Canva and Vecteezy to make logos for free.
  • Your logo should pop off the page but is simple and easy to read.
  • Images should be at least 300px wide. While icons should be 32x32px at most (you can always resize them later).

6. Choose A Color Scheme

Your artist website is the online equivalent of your artist brand, so it’s crucial to both are in line with each other. When choosing a color scheme, consider these 

  • Your color choice should go with your brand and style otherwise you will lose potential customers.
  • The text on your site should be simple and easy to read. Keep in mind that you may have visitors from different time zones where English isn’t their first language.

7. Create and Add Content

Now it’s time to add some content.

  • Add your bio and artist statement
  • Add links to your social media accounts
  • Add a contact page so people can get back to you. also, add an email newsletter signup form so people can stay up-to-date with your website updates.

8. Make sure you’re about page is well written

  • Add a professional bio that describes well about you
  • Add a photo of yourself. Customers always want to know who they are dealing with. They don’t prefer anonymous artists.
  • Add contact information such as email address or phone number so people understand how to reach out if they need anything.

9. Include artist statement

This is a brief description of your work. It is a great way to introduce yourself, particularly if you are someone whose work does not fit into any particular genre.

Depending on how much information you want to include in your artist statement, it can help set the tone for everything else on your website. It’s also helpful for people who don’t know much about art because it gives them a general idea of what drives an artist’s creativity.

10.Include High-quality Images and Copy

  • High-quality images and copy are essential to the success of your artist’s website.
  • To achieve this, you should use professional photographers and writers.
  • Use your photos and write your copy!

You should also include information about your shows, new releases, and any other news you have. You can also use this section to display your upcoming tour dates and venues.

11. Add high-quality images and copy

  • Use images of professional photographers and writers.
  • Use your photos and add your own written copy

12. Include a blog to improve site SEO

Blogging is a great way to improve site SEO and help your website rank higher in search engines. It can generate leads, promote your artwork and build trust with your audience and add value to your brand. Make sure blog post titles are descriptive and use relevant keywords.


We hope this has given you some inspiration for creating your art website. Remember that if you represent your personality throughout your work, it will stand out against the crowd. Please like, share, and comment and let me know if these steps work for you or not. If you want to add something, you are welcome.